From Invisible
to Indispensable.
The European home of the Smartketing System™, the 5+1 lever method that helps SMEs build marketing that is methodical and measurable.
EMJI Ventures (Europe) OÜ
Tallinn, Estonia · Part of Smartketing® Group
EMJI Ventures at a glance
EMJI Ventures (Europe) OÜ is the holding and service company owned and run by Mathieu Janin, founder of Smartketing® Group. It was registered in Estonia in 2019 and is run remotely through the Estonian e-Residency programme.
Within Smartketing® Group, EMJI Ventures will be the contracting party for customers in the European Union, with prices in euros. Euro sales are not open yet; their opening will be announced on smartketingsystem.com.
Customers in Switzerland and outside the EU contract with mjccd.com Mathieu Janin Conseils en Communication dipl., Mathieu Janin’s sole proprietorship in Montet, Switzerland.
The six levers
ReactivAction™
Wake up clients you already earned.
Five levers to attract and convert, a sixth to retain. On its own, a lever rarely produces lasting results; orchestrating them is what multiplies their effect.
ReputAction™
Turn reputation into a referral pipeline.
VisibilAction™
Be seen by the right people, not just more people.
FindAction™
Get found when prospects are actively searching.
AutomAction™
Automate what should never be manual.
FidelisAction™
Build loyalty into a lifetime revenue engine.
The founder
Mathieu Janin is a Swiss federally certified communications consultant with more than thirty years' experience in communications and marketing. Former Director of Media & PR at Sunrise and former president of the Société Suisse Romande de Relations Publiques, he has developed the Smartketing System™ since 2018 and set it out in Smartketing® Evolution — Volume 1 (2026). He works in French, German and English.
EMJI Ventures (Europe) OÜ
Private limited company registered in Estonia
Registry code 14684456
Sepapaja tn 6, 15551 Tallinn, Estonia
Management board member: Mathieu Janin
Not registered for VAT
Contact: hello@emjiventures.com
Smartketing® is a trademark registered in Switzerland (IPI 835061).
Privacy
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